Why pay a large ad company a huge sum of money to ‘conceptualise’ your adverts? Most of the money you pay goes on the water-cooler and the air-con in their offices, not on the advert itself. Also the people involved generally don’t have the intimate knowledge or expertise in the motorcycling arena, meaning they simply can’t buy-in to what makes motorcycling so special for your customers. When I worked for Cosworth Technology I came up with a range of adverts for the company, which covered all aspects of their business, saving them thousands of pounds that would have been spent with a big agency. Small budgets shouldn’t mean small impact. Having written features about the passion we all feel for two-wheels, an advert is simply a distillation of this. My expertise in making a headline shout or a picture scream can ensure that your advert gets noticed in any publication. With my background in magazine production and contacts with leading freelance photographers and designers, I can handle the whole process from concept, design words and production at a cost that suits you. Why spend more than you have to on getting your message across?
From time-to-time manufacturers, importers, international PR agencies and the like ask to meet me at secret locations to get my thoughts, feelings and views about projects they have or ones that are up for tender. It goes without saying that I’m happy to act as a consultant and share my experience and knowledge for a fee and that I’m happy to sign any non-disclosure agreement.
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